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Reliable Brands: Why Your Next Ride Should Be A Toyota

Toyota is a Japanese brand - and a game-changer. While the company enjoyed fair success in its early years, it wasn't until the early 1990s that it started to take on the global market. It's all down to the way the company manufactures its cars. Toyota employs a manufacturing model using the Kaizen philosophy. Kaizen translates as 'change for the better'.

Toyota seeks to improve all aspects of the production process. In doing so, they achieve better results in every area and improves cost-efficiency. The results are fantastic vehicles, built to exceptional standards, that are incredibly reliable. As far as brand names go, Toyota is about as trustworthy as you can get in the modern world.

In today's guide, we're going to take a look at ten compelling reasons why Toyota should be a name on your shopping list if you're looking for a reliable car. These aren't just our opinions, either - the whole car industry has a lot of respect for the Japanese brand. Read on to find out more - and maybe Toyota will be a name on your lips the next time you are in your local dealership with wise money to invest.

When looking for a new car, most people want something that will last the distance. Cars are the second biggest investment you will make after buying a house, and you should be looking for durability to get the most for your money. Now, in days gone by, you would be pleased with a vehicle that lasted 100,000 miles - but these days, it's a different story. Thanks to the likes of Toyota, car tech has improved so much that - with a little care - it is possible to keep a car on the road for 200,000 miles. And when it comes to durability, here's an incredible stat for you. More than 80% of Toyotas built 20 years ago are still on the roads today, making it a brand that is most likely to get you to that magic total.


Low Depreciation
The second you drive a new car off the forecourt, it loses value. This process is known as depreciation - and it can cost car owners a small fortune. In fact, some vehicles can lose up to 50% of their original value within 3-4 years. It means you will lose a considerable sum of money when it is time to upgrade or sell. The good news is that some brands are a lot more depreciation friendly. According to Inchcape Toyota, the Japanese brand is one of the best at holding value - meaning you get a lot more for your money.

Toyota’s use of the Kanban manufacturing system means that they can keep its production costs as low as possible. Every stage of the production process is scrutinized, and tiny, incremental improvements are made over time. The result is that Toyota can offer their customers the very best value. When you buy a Toyota, you know that you aren’t paying for wasteful or inefficient processes. Every last part of the car is as cheap as possible without affecting the standard of quality.

Toyota isn't just a leader in the efficiency of production. It is also a brand that embraces efficiency in driving. Another hidden cost of buying a car is the amount of fuel you have to buy to drive it over the course of its lifetime. In many cases, this total can exceed the cost of a car by some distance, so it’s vital to take fuel efficiency into account. Look at any awards for fuel economy and efficiency in the past ten years. You will notice the brand name of Toyota appearing several times in every one.

Regular Appearance In the Safest Car Lists
Toyota enjoys a lot of praise for making safe cars, too. They regularly appear in the top ten safest car lists run by the likes of Euro NCAP - even though the lists are regularly updated. In fact, most Toyota owners will tell you that safety is their number one priority and the most compelling reason why they choose the brand.

Regular Appearance In Reliable Car Lists
Look at any of the most reliable car awards over the last decade, and you will see Toyota there or thereabouts in the winner’s circle. Toyota cars always score well for the lack of serious incidents due to failure and downtime. The key to their success? It’s all about the engine. Toyota’s engine are renowned for lasting what seems like forever with the right care and attention. Ask any mechanic and most will tell you that the car body will rust and crumble before a Toyota’s engine conks out.

Environmental Credentials
It’s important to remember that Toyota is a leading green car manufacturer, too. They have been at the forefront of hybrid technology right from the start and still, do to this day. The Toyota Prius, for example, has been dominating the green car charts for some years now. Tie this in with the fact that Toyota’s can last for twenty-odd years, and you have a brand that is serious about the environment.


Low Maintenance
High-quality work means better performance - and less maintenance. If you drive sensibly and follow the recommended service plan, your Toyota will last for decades. It is some feat in today’s world, and it is a testament to the company that the cars they made 20 years ago are still being driven. And their latest cars and models are achieving great things, too. For example, the Toyota RAV4 has been winning lots of awards for lowest operating costs over the past couple of years.

OK, so there you have it - some compelling reasons why Toyota is a brand that should always be at the top of your shopping list. Sure, Toyota’s aren’t the most glamorous brand in the world. And, there is an element of emphasis on reliability over excitement in their production process. But the simple fact remains: if you want a car that offers excellent value and will last for many years, a Toyota is just about your best bet.

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